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The new version of the Defender will be based on the DC100 concept vehicle
Land Rover will release an all-new version of its Defender model in 2015, it has confirmed.
The carmaker has also released the first images of the concept car upon which the new Defender will be based, the DC100.
This is set to make its public debut at next month's Frankfurt motor show.
The first Land Rover was introduced in 1948 and its basic design has changed little over the past six decades. More than two million have now been sold.
The Defender name was first used in the early 1990s, shortly after the launch of the Discovery.
Land Rover's director of design, Gerry McGovern, said: "Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide.
"[The DC100] isn't a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century."
John Edwards, Land Rover's global brand director, added that the company was "determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market".
UK-based Land Rover and its sister brand Jaguar are owned by India's Tata Motors.
"Land Rover insists its next Defender will be a rugged workhorse, having ruled out moving it upmarket as a luxurious car that simply looks butch on the outside," says BBC business reporter Jorn Madslien.
"But competing in the market for working vehicles will be a major challenge."
Land Rover can no longer rely on military contracts, so more promising markets might be in emerging markets such as Brazil, Russia, India and China, where working vehicle sales are booming in parallel with rapid economic growth that is predicted to continue for decades yet.
"To succeed in these markets, a new Defender will need to be able to compete on both price and quality," says our reporter.
"It will need to be both cheaper - so the cost of production will need to come down - and better, in terms of both capabilities and fuel economy."
Written by BBC Business News
Land Rover will unveil the new Defender Concept at the Frankfurt Motor Show 2011
For over 60 years Land Rover have been building vehicles renowned for their capability and versatility, perhaps none more so than the iconic Defender.
With an eye to the future, Land Rover’s Design Director Gerry McGovern has led the Land Rover design team to explore a modern reinterpretation of the Defender, while capturing the adventurous, indomitable spirit established by the Series 1 in 1948.
Fast-forward to 2011, and Land Rover is extremely proud to share with the world the potential future direction of the Defender, the DC100 Concept vehicle.
Stop by on the LR Website, 13th September at exactly 0915hrs CET as we cross live to the Frankfurt Motor Show. |
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